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There is a particular moment in aviation that never loses its significance.
It comes after the negotiations are complete, the logistics have been solved, the weather watched, the route planned, and the aircraft finally lifts into the sky with its new owner beside you.
That moment happened again recently in Brazil.
Watching Celso, owner of Vaier and one of Brazil’s respected aircraft distribution leaders, flying alongside our ferry pilot in the aircraft we sourced and delivered for him was a reminder of what this industry is ultimately built on.
Not transactions. Trust.
At Boss n Queen, Olivia and I have always believed aviation remains one of the most relationship driven industries in the world. Aircraft may be bought through contracts and specifications, but long term partnerships are built through delivery, discretion and consistency over time.
That matters even more when operating internationally.
Over recent years, we have increasingly worked across borders sourcing, negotiating and delivering aircraft globally for clients who expect not only technical capability, but confidence throughout the entire process. The reality is that international aircraft transactions require far more than market access. They require judgement, responsiveness and the ability to navigate complexity without losing momentum.
Celso understood that from the outset.
As the head of Vaier, he brings deep experience and perspective to the aviation sector, with a strong understanding of both operational and commercial aviation markets across Brazil. Working together was aligned from the beginning clear communication, high standards and a shared appreciation for doing things properly.
What made this experience particularly meaningful, however, was not simply the successful delivery of the aircraft.
It was the relationship that came from it.
In reflecting on the process, Celso spoke generously about both Olivia and I, describing not only the work we delivered but the trust established throughout the journey. In an industry where reputation travels quickly and relationships matter deeply, that level of respect carries real weight.
And it is precisely why this next chapter is so exciting.
We are proud to share that Celso will now work alongside us as a distributor for Stellar Aircraft in South America.
For us, this is more than a strategic expansion into South America. It represents something far more important: alignment with experienced aviation leaders who understand where the future of flight is heading.
Brazil is a compelling aviation market, geographically expansive, economically significant and heavily reliant on regional and business aviation connectivity. It is also a market increasingly engaged in broader conversations around energy transition, infrastructure and next-generation transport solutions.
That makes it a natural fit for the evolution now underway in aviation.
As co-founders of Stellar Aircraft, Olivia and I have spent years focused on what comes next: long range hydrogen electric aviation supported by solid state hydrogen storage and a fundamentally different approach to aircraft capability, accessibility and sustainability.
With our demonstrator aircraft approaching flight, those conversations are rapidly shifting from future vision to operational reality.
Importantly, the future of aviation will not be built by isolated companies working independently. It will be shaped through trusted international partnerships, operators, distributors, infrastructure leaders and innovators aligned around a common direction.
That is why partnerships like this matter.
What began with one aircraft delivery in Brazil now becomes part of a much larger journey.
And in many ways, we are only just getting started.
“Aircraft transactions may begin with capability, but enduring aviation partnerships are built on trust.”
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